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Live forum: Eliminating the Envelope

By Steier Tips

Religious organizations – when faced with plummeting financial support from their members because of COVID-19 – flocked to provide a platform for online giving. What often took parishes and congregations months to convert turned into a transition of days by necessity, Jared Fritz, Pushpay’s marketing manager, told forum participants that focused on “Eliminating the Envelope.” The forum was hosted by the Steier Group. Fritz shared statistics with participants that reinforced the value of providing donors with a platform for online giving: 74% of churches offer some type of online giving. Less than 15 percent donate by using checks. More than…

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Now’s the time to consider a capital campaign

By Steier Tips

The idea of running a planning (feasibility) study or fundraising campaign while society adjusts to life with COVID-19 may seem a bit crazy. But is it? Over the past several months, the Steier Group has seen a significant evolution in thinking about fundraising during this crisis. In March and April of 2020, nonprofits were rightfully hesitant and unsure about how to proceed. Many determined it was best to weather the storm, hoping that as the situation improved, things would return to normal. We all now recognize “normal” has taken on a whole new meaning and, if we don’t adapt, it…

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Live forum: Our return to worship

By Steier Tips

Parishioners applauded when St. John the Evangelist Catholic Church in Valley, Nebraska, reopened for Mass recently. “They were so happy to be at Mass,” reported Fr. Lloyd Gnirk. They also cheered at St. Robert Bellarmine Catholic Church in Omaha, Nebraska, added Debbie Marcil, pastoral associate. Fr. Gnirk’s and Marcil’s comments were part of a panel discussion hosted by the Steier Group that centered on the topic: “Welcome Home … Our Return to Worship.” Panelists reported that parishioners were excited to be back at Mass – but the numbers of attendees weren’t what they expected. Fr. TJ Dolce, pastor at St….

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Giving Tuesday Now Talking Points

By Steier Tips

Make sure to address #GivingTuesdayNow while live streaming your weekend church services. It is the perfect time to communicate the importance of supporting the church and other organizations during this day of giving. And it will serve as a reminder of the fast approaching date. Suggested Pulpit Talking Points- April 25/26 We are probably all familiar with the annual Giving Tuesday movement which has inspired hundreds of millions of people to give, collaborate and celebrate generosity for communities and nonprofits around the world. In just over a week, on May 5, we will participate in Giving Tuesday Now which is…

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Giving Tuesday Email Templates

By Steier Tips

GivingTuesday, a worldwide day of giving is on Dec. 1, 2020. Now is the time to inform your donors and supporters about this important day of giving and unity. The Steier Group has compiled Giving Tuesday Email Templates for you to use while implementing your communication plan for the big day. Save the Date for Giving Tuesday Email Template Subject line: Save the Date! Preview text: Join us on Dec. 1 for GivingTuesday, a worldwide day of giving and unity. Purpose: Announce your Giving Tuesday campaign to your donor base. Let them know why the day is important and share…

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Live forum: Digital Do’s and Don’ts

By Steier Tips

The Steier Group’s latest live forum covered the Digital Do’s and Don’ts of what your organization should be doing online to counter the crisis and keep everyone engaged and giving. “People who want to be engaged are engaged,” said Fr. Tom Holder of Our Lady of the Presentation Catholic Church in Lee’s Summit, Missouri. The key is to make it easy for parishioners and donors to stay involved, he said. Fr. Tom talked about how his goal was to make the parish’s website user-friendly so parishioners can easily gain access to all online activities, including weekend Mass and daily reflection….

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Giving Tuesday FAQ

By Steier Tips

The concept of GivingTuesday may be new to you and your constituents. Please use this GivingTuesday FAQ to answer any questions your supporters might have. What is GivingTuesday? GivingTuesday is a global generosity movement and day of giving on Dec. 1, 2020. The day is designed to drive support for communities and nonprofits around the world. What does it cost to participate in GivingTuesday? There are no costs to participate in GivingTuesday. This is a free and open movement to unleash generosity across the world. If you are currently using a digital fundraising platform, there may be costs associated with…

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Giving Tuesday Communication Plan

By Steier Tips

Prepare your Giving Tuesday communication plan in advance to allow for easier implementation. The Steier Group has composed a suggested GivingTuesday communication plan to use in the run up to the day of giving on Dec. 1, 2020. Make sure to use the free graphics created by GivingTuesday to inform your supporters. Although it may seem tricky to ask for help during a pandemic year, the Steier Group has found that donors are willing to help as they can. Remember, you are inviting them to support an organization they care about. If they are willing and able to support, they…

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Live forum: Asking in April

By Steier Tips

We’ve heard from so many nonprofit leaders that are struggling financially but are unsure if they can ask for support during such a challenging time. With that in mind, our next live forum will be addressing this important question: Asking in April – Can you fundraise during the COVID crisis? Perhaps Francis Doyle said it best: “All we can do is invite people” to give. Only prospective donors can decide whether now is a good time to be asked – and to give, suggested Doyle, who is director of development for the Diocese of Hamilton. “Generosity keeps happening.” During the…

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Can you fundraise during the COVID-19 crisis?

By Steier Tips

“The only thing we have to fear is fear itself” President Franklin Roosevelt’s 1933 inaugural address Nearly 90 years later, these words should again serve to comfort and inspire Americans. Just as the Great Depression caused distress for our nation, so too has the deadly COVID-19 virus. The economic effects of the pandemic have some nonprofits questioning their fundraising efforts, including capital campaigns. How should we proceed? Is this the right time to ask for support? Should we wait for a return to normalcy? As nonprofit leaders wrestle with those questions, they may draw inspiration from a pair of Steier Group…

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