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Capital Campaign Follow-up Archives - Steier Group

What to do between capital campaigns

By Steier Tips

You’ve just finished a successful capital campaign. Time to celebrate! All that hard work has helped you get a long-awaited project off the ground. However, you knew this project was going to take more than one capital campaign to accomplish. You’ve raised enough to get the project started, but you have more pieces that are part of your vision. And your organization needs some time in between campaigns. What do you do in between campaigns to sustain your vision and put yourself in position for a successful follow-up effort? Here are a few ideas: Effectively follow up on the first…

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Capital campaign follow-up leads to even greater success

By Steier Tips

So, your campaign ends with great success. Your effort raised millions, meaning you can address your organization’s pressing needs. You mark the achievement with a donor/volunteer appreciation party, say goodbye to your fundraising counsel, close the door on the capital campaign and wait for the pledge payments to arrive. Scenarios like this play out in the nonprofit community all the time thanks to generous benefactors and dedicated volunteers. But while the sacrifice of donors and the efforts of the campaign team eventually translate into completed projects or funded programs, the fundraising should not end with the conclusion of the active…

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Positive attitude can go a long way in fundraising

By Steier Tips

Raising money is not an easy task, especially when you have to raise a lot of it. Conducting a capital campaign successfully requires careful planning, lots of consultation, widespread buy-in, strong leadership, a clear vision, a transparent communication plan, and a reliable and energetic corps of volunteers. But the best strategy and mechanics for executing an effort of this magnitude won’t get you very far without an indispensable disposition to support it all: a positive attitude. “Believe you can and you’re halfway there,” Teddy Roosevelt once quipped. Put another way, believe you can’t and you’ll never make it. Capital campaigns…

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Capital campaign donor recognition opportunities

By Steier Tips

So, your campaign is a big hit. Your leaders and volunteers continue their hard work in securing gifts, donors are fulfilling commitments and an end-of-the campaign celebration is in the works. Now you can start planning that ribbon-cutting ceremony, right? Well, to quote former college football coach Lee Corso, “Not so fast my friend.” Before you can even begin to smile over your success, you must take time to recognize those responsible for putting you in this enviable position. One cannot understate the importance of capital campaign donor recognition. Simply put: people like to hear the words thank you. And…

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Motivate donors by sharing your nonprofit’s success story

By Steier Tips

While your organization is dedicated to doing good in the community and serving a particular set of needs, it remains true that you also have another group to serve – your donors. Their continued generosity is what empowers you to fulfill your mission. How can you ensure that your donors will dedicate their resources to your organization, year after year? At its heart, this is a question of motivation. How can you motivate donors to continue to give to your organization? The 2016 US Trust Study of High Net Worth Philanthropy revealed that 54 percent of wealthy donors gave because…

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One thank you isn’t enough for a major fundraising effort

By Steier Tips

Think back to a time when you were engaged in a major fundraising effort, meeting with donors on a daily basis, sharing your vision for the future and inviting them to be a part of your organization’s success. With any luck, your supporters answered the call, you thanked them, and your initiatives and projects benefitted from their generosity. How long ago was that? Beyond your initial thank-you, have you reached out to update donors on the progress of the projects they supported? Have you communicated the impact your donors’ gifts have made? If you haven’t practiced consistent follow-up, I invite…

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Communicating success to donors cultivates stronger bonds

By Steier Tips

Raising large sums of money can be a strenuous process. There must be a focused investment of time and resources in order to communicate your needs to donors and ultimately secure a gift. Oftentimes, organizations get so caught up in securing the actual commitment that they neglect one of the most important steps in donor cultivation: communicating your success. Donors want specifics. They want to know how their gift is being used to further your nonprofit’s mission. They want to believe that their sacrifice – however large or small – is making a difference. The responsibility of communicating this information…

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Don’t lose touch with donors during migration of snowbirds

By Steier Tips

As you are probably aware, the term “snowbird” refers to a northerner who moves to a warmer southern state during the winter months. The majority of the year they live in the area they consider home, but when the temperature dips, they relocate to a secondary residence to enjoy a milder winter. Generally, snowbirds begin their migration around the holidays and don’t return until late spring. Many organizations in colder climates have supporters that fall into this category, and it is imperative that you implement a plan for maintaining contact with them. Here are suggestions for keeping the lines of…

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Reminders and best practices for end-of-year activities

By Steier Tips

Halloween has come and gone, and before you know it we will be completely immersed in the holidays and the end-of-year activities that come along with the season. Below are several end-of-year initiatives that you may want to consider implementing for your organization: THE IRA CHARITABLE ROLLOVER This provision was originally scheduled to expire Dec. 31, 2011, but Fiscal Cliff legislation included a two-year retroactive extension and will now expire at the end of this year, on Dec. 31, 2013. As a result you should consider contacting the older donors in your database. The requirements are: Must be 70.5 years…

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