For many nonprofits, raising money for an endowment is the ultimate dream. To have the resources and support necessary to increase an endowment beyond an organization’s operating needs seems like a challenging, yet desirable goal. When you think of an endowment campaign, you might generally think of large nonprofits with endowment funds in the hundreds of millions. While those large institutions are often the most prolific endowment fundraisers, more modest sized nonprofits can and should raise endowment dollars when they are able. Small nonprofits, those raising $5 million per year or less, should generally focus on expanding their general and…
In addition to our diocesan partners, the Steier Group helped churches, schools, Newman Centers and Catholic Charities across North America weather the pandemic storm. Many of these organizations stayed the course even as lockdowns occurred. Thanks to nimble adjustments, changes in strategy and tailoring fundraising goals to the new state of the world, each found fundraising success. Here are a few campaigns that were successful in 2020: ST. ANNE CATHOLIC COMMUNITY IN HOUSTON In late 2019, St. Anne engaged the Steier Group to direct the final wave of their Generations of Faith Capital Campaign. At that point, the campaign had…
I wish I could say that a capital campaign launch was as easy as 1-2-3 – meaning you have three easy steps to follow. The process contains more steps than that – and each is critical to your organization’s success. The first step is to determine the need for a capital campaign. Do you need to build an education center? Do you need to reduce debt or strengthen an endowment? Do you need support for operations? Notice the emphasis on “need.” We know from experience that donors prefer to fund needs rather than wants. Donors will support projects that are…
As you consider hiring a professional fundraising and development firm to help with your campaign, you might pause to think: “What will a manager do for me?” Or “How can a manager lead us on the path to success?” Capital campaign managers play a crucial role in any fundraising effort. They set the lead in planning, executing and monitoring projects. Campaign direction and progress revolves around the manager completing their tasks while assisting others with their work. Here are the key duties you should expect your manager to accept during a campaign. Communicating with donors and leadership: External and internal…
Warning! This Steier Tips article is laced with clichés and overused statements – but they all are purposely included to make the point that partnering with a professional stewardship, fundraising and development firm to run your capital campaign is a wise investment. Don’t go it alone (cliché No. 1) Launching a capital campaign is important, serious business. Some nonprofits are equipped to run their own – if they have a team of professionals on staff who have the experience and time to manage it. Keep in mind, running a campaign is a full-time job – which is why we assign…
To say that the events of 2020 flipped fundraising (and the world as a whole) on its head would be an understatement: millions sick, hundreds of thousands dead, cities and states locked down, churches and schools closed, economic struggles, millions more out of work. Some Catholic communities are suffering too. Mass attendance is down as parishes grapple with local restrictions and safety concerns. Offertory income is declining. In some extreme cases, operational shortfalls are causing Catholic schools to shut their doors permanently. All the while, pastors wonder if parishioners will ultimately return in the same numbers they did before the…
The idea of running a planning (feasibility) study or fundraising campaign while society adjusts to life with COVID-19 may seem a bit crazy. But is it? Over the past several months, the Steier Group has seen a significant evolution in thinking about fundraising during this crisis. In March and April of 2020, nonprofits were rightfully hesitant and unsure about how to proceed. Many determined it was best to weather the storm, hoping that as the situation improved, things would return to normal. We all now recognize “normal” has taken on a whole new meaning and, if we don’t adapt, it…
“The only thing we have to fear is fear itself” President Franklin Roosevelt’s 1933 inaugural address Nearly 90 years later, these words should again serve to comfort and inspire Americans. Just as the Great Depression caused distress for our nation, so too has the deadly COVID-19 virus. The economic effects of the pandemic have some nonprofits questioning their fundraising efforts, including capital campaigns. How should we proceed? Is this the right time to ask for support? Should we wait for a return to normalcy? As nonprofit leaders wrestle with those questions, they may draw inspiration from a pair of Steier Group…
What if you could predict the success of your capital campaign in just a few short weeks? Good news – you can. A well-managed, successful feasibility study can help you test interest in your proposed plans, identify volunteers, hear from your key donors, and, most importantly, forecast the funds you’ll raise in your capital campaign. However, not all planning studies are created equal. Here are a few key characteristics of a fruitful study: A strong response rate: A well-managed planning study gathers a wide response across all groups of constituents. A good mantra to follow is: if you are going to…
Every day, 100 workers descend on the campus of St. Catherine of Siena Catholic Church for construction of a larger, permanent church and a new school gym for the growing parish in Wichita, Kansas. The Rev. Dan Spexarth, pastor, said parishioners drive through the parking lot at “1 mile per hour” just so they can get a closer look at the projects taking shape. “It’s very exciting,’’ Spexarth said. The parish’s Out of Love for God campaign is funding the projects. The dynamic parish in northwest Wichita partnered with the Steier Group on that successful effort in 2018, raising more…