Skip to main content
Tag

Capital campaign strategy best practices - Steier Group

How to craft an effective fundraising speech

By Steier Tips

Getting your message across is paramount in fundraising. But there’s a communication paradox before us: On the one hand, there are now more means to share your fundraising needs than ever before. On the other hand, getting your message across to your donor base is harder than it’s ever been. Every day we encounter a deluge of information, and our brain is very selective. It takes in, filters and readily disposes of information it doesn’t need. But, along the way, key pieces of information do get stored and cemented. How can you get your message through the brain’s filtering process?…

Read More

Prayer, communication helped Epiphany of the Lord succeed during the pandemic

By Steier Tips

Epiphany of the Lord Catholic Community in Katy, Texas, kicked off its capital campaign in October 2019. The campaign combined the Archdiocese of Galveston-Houston’s archdiocesan campaign with its own needs. The community faced debt from the construction of a new school plus parish improvements and supporting the expanding school. Four months into the campaign, the world came to an abrupt stop due to the COVID-19 pandemic. Fr. Tom Lam made two critical moves during what amounted to be an 18-month campaign pause. He encouraged parishioners to sign up for periodic messages through the parish email system. Signups exceeded the parish…

Read More

What has the Steier Group learned in our 25 years of running capital campaigns?

By Steier Tips

Twenty-five years ago, I took a leap of faith in starting the Steier Group. I’d spent time as a journalist, working as an alum in the institutional advancement office of my Catholic high school and then running capital campaigns for a small Omaha-based family fundraising firm. After five years there, I knew it was time to make the next step in my career. In the back of my mind, going out on my own seemed like a promising opportunity but also a big risk with a two-year-old son and newborn at home. Then my best friend, who I grew up…

Read More

Endowment campaign strategies that work

By Steier Tips

For many nonprofits, raising money for an endowment is the ultimate dream. To have the resources and support necessary to increase an endowment beyond an organization’s operating needs seems like a challenging, yet desirable goal. When you think of an endowment campaign, you might generally think of large nonprofits with endowment funds in the hundreds of millions. While those large institutions are often the most prolific endowment fundraisers, more modest sized nonprofits can and should raise endowment dollars when they are able. Small nonprofits, those raising $5 million per year or less, should generally focus on expanding their general and…

Read More

Despite challenges of pandemic, parishioners propelled dioceses to campaign success

By Steier Wire

Strong parishes, strong diocese. This mantra, from the Most Reverend Douglas Crosby, Bishop of the Diocese of Hamilton, during its capital campaign, sums up the benefit of a diocesan-wide capital campaign. When the Catholic faithful of a diocese comes together to support one another and the Church as a whole, a rising tide truly lifts all boats. Never was this truer than during the pandemic. In addition to the usual challenges of a diocesan campaign, dioceses faced navigating the rough waters of lockdowns, virtual Mass, social distancing and economic hardship. By following capital campaign best practices and adjusting to pandemic…

Read More

Newman Center at Northern Arizona University persevered through pandemic challenges

By Steier Tips

When the pandemic shutdown much of the U.S. last year, campaign leadership with the Newman Center at Northern Arizona University (NAU) did not waver. They never hesitated in their goal to continue raising the funding needed to address their capital needs. “I thought ‘God is with us. We can do this,’” said Angela Vargas, the chief operations officer for the ministry center. She served as a leader for the Together, Let Us Go Forth Capital Campaign. While most Americans viewed the restrictions and a slowed economy through unnerving eyes, Vargas remained confident. Aware that leadership with other campaigns across the…

Read More

How to plan a capital campaign launch

By Steier Tips

I wish I could say that a capital campaign launch was as easy as 1-2-3 – meaning you have three easy steps to follow. The process contains more steps than that – and each is critical to your organization’s success. The first step is to determine the need for a capital campaign. Do you need to build an education center? Do you need to reduce debt or strengthen an endowment? Do you need support for operations? Notice the emphasis on “need.” We know from experience that donors prefer to fund needs rather than wants. Donors will support projects that are…

Read More

What are the responsibilities of a capital campaign manager?

By Steier Tips

As you consider hiring a professional fundraising and development firm to help with your campaign, you might pause to think: “What will a manager do for me?” Or “How can a manager lead us on the path to success?” Capital campaign managers play a crucial role in any fundraising effort. They set the lead in planning, executing and monitoring projects. Campaign direction and progress revolves around the manager completing their tasks while assisting others with their work. Here are the key duties you should expect your manager to accept during a campaign. Communicating with donors and leadership: External and internal…

Read More

Track these important capital campaign metrics to find success

By Steier Tips

For many, only one metric points to capital campaign success – total funds raised. And that is clearly an important metric. But that doesn’t tell the whole story of capital campaign success. True success comes from maximizing your fundraising efforts and inspiring support from your entire community. Here are three important capital campaign metrics to track to ensure a successful capital campaign: Number of personal visits At the Steier Group, our fundraising approach has always focused on personal visits. That’s because our experience has shown personal visits to be the most fruitful fundraising tool. The personal touch of talking about…

Read More

Capital campaign fundraising costs explained

By Steier Tips

Warning! This Steier Tips article is laced with clichés and overused statements – but they all are purposely included to make the point that partnering with a professional stewardship, fundraising and development firm to run your capital campaign is a wise investment. Don’t go it alone (cliché No. 1) Launching a capital campaign is important, serious business. Some nonprofits are equipped to run their own – if they have a team of professionals on staff who have the experience and time to manage it. Keep in mind, running a campaign is a full-time job – which is why we assign…

Read More