Tagged: Campaign Planning Study

Now’s the time to consider a capital campaign in 2020

The idea of running a planning (feasibility) study or fundraising campaign in 2020 while society adjusts to life with COVID-19 may seem a bit crazy. But is it? Over the past several months, the Steier Group has seen a significant evolution in thinking about fundraising during this crisis. In March and April, nonprofits were rightfully hesitant and unsure about how to proceed. Many determined it was best to weather the storm, hoping that as the… Read more »

Four traits of a successful feasibility study

What if you could predict the success of your capital campaign in just a few short weeks? Good news – you can. A well-managed, successful feasibility study can help you test interest in your proposed plans, identify volunteers, hear from your key donors, and, most importantly, forecast the funds you’ll raise in your capital campaign. However, not all planning studies are created equal. Here are a few key characteristics of a fruitful study: A strong… Read more »

Support from staff, volunteers critical to capital campaign success

At a recent 10k race, I looked around at the starting line and noticed how many people were there. Not just the runners stretching before the race. There were course marshals, volunteers, spectators and all the people associated with the event behind the scenes. I see a race like this as a great metaphor for running a capital campaign. Before toeing the starting line, many training miles must be run in preparation. By the time… Read more »

Five capital campaign mistakes and how to avoid them

If you’re like many of the nonprofits with which we partner at the Steier Group, it’s been several years – or possibly even several decades – since your last capital campaign. You may be wondering how to start a campaign in the first place. And certainly, you’re hoping to avoid any capital campaign mistakes that could derail your effort. Even the most well-meaning nonprofit CEOs and development directors can make mistakes when it comes to capital… Read more »

Timing is key during transition from a planning study into a capital campaign

Great news! Your organization’s recently-completed planning study found strong support for a capital campaign. Your donors are fired up and ready to support such a transformational fundraising effort. You have interested volunteers and leaders excited to step up. What’s your next step? At the Steier Group, we advise our clients to start the capital campaign immediately – preferably in less than two weeks. We have found that delaying the start of a capital campaign after… Read more »

Find capital campaign success with the right fundraising firm fit

Solving the puzzle of team chemistry presents a challenge for sports franchises and business CEOs alike. The most talented team does not always take home the championship or rake in Fortune 500 revenue. Even if the puzzle appears whole, the pieces may not fit just right. Finding the right fit is paramount in hiring a fundraising consultant. Any outside help will likely lead to additional funds raised, but, to maximize your organization’s fundraising potential, it… Read more »