It’s a new year, and while the basic formula for fundraising may seem the same, in many ways the landscape for organizations that rely on generous donations is new terrain. Though the latest news for inflation is more hopeful, there is still some uncertainty about whether that will hold steady or if it is a short relief. New technology is also something fundraisers will need to know more about as new capital campaigns are considered by many organizations. These factors and others contribute to fundraising trends in 2024: Establishing donor trust: Between inflation and greater pressure for charitable organizations to…
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At its heart, fundraising is a simple process that can lead to big things – people asking people to support causes dear to their heart. But, as you know, that doesn't mean that fundraising is easy. While the US is still recovering from the pandemic and dealing with inflation, the data for fundraising shows that things are still looking strong and optimistic. In the Fundraising Effectiveness Project’s most recent report, they found that while the number of donors were down 7%, donations were up 6.2%, thanks to major donors. GivingTuesday estimates that giving in the United States alone totaled $3.1 billion representing…
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