Tagged: Fundraising Communications

Understanding donor motivation is key to fundraising success

In the fundraising world, the phrase “knowing your donors” goes well beyond remembering how many children they have, where they attended school and when they celebrate birthdays. Such biographical information, however, remains important. Be sure to send your donors cards on their birthdays and ask about their alma mater whenever you see them. The reality is, knowing your donors also means identifying where their passions lie. What causes do they support – and why. Determine… Read more »

Don’t lose touch with donors during migration of snowbirds

As you are probably aware, the term “snowbird” refers to a northerner who moves to a warmer southern state during the winter months. The majority of the year they live in the area they consider home, but when the temperature dips, they relocate to a secondary residence to enjoy a milder winter. Generally, snowbirds begin their migration around the holidays and don’t return until late spring. Many organizations in colder climates have supporters that fall… Read more »

Reminders and best practices for end-of-year activities

Halloween has come and gone, and before you know it we will be completely immersed in the holidays and the end-of-year activities that come along with the season. Below are several end-of-year initiatives that you may want to consider implementing for your organization: THE IRA CHARITABLE ROLLOVER This provision was originally scheduled to expire Dec. 31, 2011, but Fiscal Cliff legislation included a two-year retroactive extension and will now expire at the end of this… Read more »