Tagged: Fundraising Communications

Three ways to express your gratitude to donors

“We can complain because rose bushes have thorns, or rejoice because thorns have roses.” ― Alphonse Karr (1808-1890) As I look back over the Steier Group’s 20 years, I could easily focus on the setbacks, struggles and heartaches. In other words, I could focus on the thorns. But I’m glad to say that when I look at the amazing relationships the Steier Group has developed with our clients, when I survey the good that we’ve… Read more »

Engage donors by telling your organization’s story

Dr. Seuss could tell a story. So can Stephen King. For me, Harper Lee remains at the top of my list of storytellers. I read “To Kill a Mockingbird” while in junior high school, and the story she told about racism still resonates more than 35 years later. Sharing a story can send a powerful message. Stories put social issues in perspective and give readers a call to action. Stories about overcoming tragedy inspire us…. Read more »

Connect with your donors by sharing your organization’s story

I’ve always thought that a good story not shared is a missed opportunity to inform people about the good work your parish or organization does. I remember the wonderful stories about heroes that my parents told me as a child. I passed those stories on to my children – I hope they’ll do the same with theirs. Your organization – religious, community-based or social service – does good work. It helps people. That leaves you… Read more »

Take note to write a letter relevant to your donors

In the age of constant contact and instant messaging, the art of letter writing can seem quite lost. At one time, writing a letter was the next best thing to a personal visit, as paper passed from the hands of the writer into the hands of the receiver. In efforts to increase delivery speed and reduce consumption, letters are delivered now via multiple channels. Whether in paper or electronic form, letters remain an essential component… Read more »

Don’t forget the thank you note

The importance of a well-written thank you note is arguably best defined in this comment by Dale Carnegie: “Writing a sincere thank you note is one of the professional skills that can make a lasting, favorable impression.” Acts of compassion must be recognized. No matter the size of the donation or sacrifice, people appreciate being thanked. They want to be reminded they are making a difference. And in today’s web-driven world, an email, text or… Read more »

Capital campaign philosophy: people give to people, especially people they know

Let’s face it: People typically don’t enjoy asking their friends, neighbors and coworkers for money. At the Steier Group, this approach to fundraising has led to hundreds of successful capital campaigns for our clients. Our clients know our capital campaign philosophy is based on two simple premises: People give to people they know People give when asked Sometimes, our clients shy away from using personal visits as the staple in their campaigns. They would rather… Read more »