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Fundraising communications best practices

Giving Tuesday Communication Plan

By Steier Tips

Prepare your Giving Tuesday communication plan in advance to allow for easier implementation. The Steier Group has composed a suggested GivingTuesday communication plan to use in the run up to the day of giving on Dec. 1, 2020. Make sure to use the free graphics created by GivingTuesday to inform your supporters. Although it may seem tricky to ask for help during a pandemic year, the Steier Group has found that donors are willing to help as they can. Remember, you are inviting them to support an organization they care about. If they are willing and able to support, they…

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Live forum: Asking in April

By Steier Tips

We’ve heard from so many nonprofit leaders that are struggling financially but are unsure if they can ask for support during such a challenging time. With that in mind, our next live forum will be addressing this important question: Asking in April – Can you fundraise during the COVID crisis? Perhaps Francis Doyle said it best: “All we can do is invite people” to give. Only prospective donors can decide whether now is a good time to be asked – and to give, suggested Doyle, who is director of development for the Diocese of Hamilton. “Generosity keeps happening.” During the…

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CARES Act: How it will impact nonprofits and charitable giving

By Steier Tips

On Friday, the U.S. government passed the The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), which will provide much needed assistance to families and businesses across America. Below is a summary of items in the CARES Act that could provide value for your nonprofit: Charitable Giving Incentive The CARES Act establishes a new, above-the-line deduction (universal or non-itemized deduction that applies to all taxpayers) for total charitable contributions of up to $300. The incentive applies to contributions made in 2020 and would be claimed on tax forms next year. Section 2204. The bill also lifts the existing cap on…

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Fundraising and development during the coronavirus pandemic

By Steier Tips

These are unprecedented times. While there is understandably a lot of anxiety and uncertainty about what a nonprofit organization should do as the economy struggles and much of society shuts down, certain truths are unchanged. Your organization remains committed to achieving its mission, your needs are real, and your mission relies upon timely and effective fundraising. The Steier Group is no stranger to advancing our clients’ mission in times of crisis. We’ve faced the uncertainties following the tragedy of 9/11, the economic instability of the great recession, many regional natural disasters (hurricanes, flooding, earthquakes, etc.) and, for our Catholic clients,…

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Nonprofits active on social media see higher donations

By Steier Tips

For nonprofits, social media presents a major opportunity. Nonprofits can share their stories, interact with supporters and donors, and have an impact on the daily life of their communities. As of 2019, Pew Research Center found that 72 percent of American adults are on social media. Facebook was most popular with 69 percent of adults using it. From that group, 74 percent said they use Facebook daily. Looking at those statistics, it should come as no surprise that social media can have an impact on the fundraising of a nonprofit. CatholicSocial.Media, a Steier Group partner, found that churches that post daily on Facebook…

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Strong capital campaigns follow storytelling structure

By Steier Tips

Facts don’t always speak for themselves. It may be obvious to your leadership that it’s time to update the HVAC system, address that longstanding debt or that your growing organization requires more space. But for your supporters to convene and push such projects to success, plain facts must be shared within the framework of a story. Fittingly, one of the most important pieces to any successful fundraising campaign is effective storytelling. All stories have a beginning, a middle and an end. In the beginning, a problem arises. The middle of the story is finding the means to solve the problem,…

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Three ways to steward a donor relationship

By Steier Tips

The holiday season is the perfect time to reflect on the past year. Your organization was likely blessed in countless ways over the last 12 months and you should recognize and acknowledge those blessings. It is especially important this time of year to maintain donor relationships by showing your appreciation. One of the biggest mistakes you can make is to assume donors know how their gift impacted your organization. It’s easy to fall into the trap of losing touch with your donors as the months and years pass from their initial gift, but it is important to continue, and ultimately strengthen,…

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How to incorporate Giving Tuesday into a capital campaign

By Steier Tips

A national or regional day of giving, such as Giving Tuesday, could seem to be at odds with a complex fundraising effort like a capital campaign. Devoting time and resources to one day of fundraising could take away focus and funds from a campaign. But that doesn’t have to be the case! With proper planning and clear communications, it’s possible to successfully incorporate Giving Tuesday or any day of giving into your capital campaign. At the Steier Group, we often conclude our onsite campaign management with Commitment Weekend. It’s a chance to celebrate the fundraising success achieved during the capital campaign while…

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Building faith through stewardship

By Steier Wire

Every day, 100 workers descend on the campus of St. Catherine of Siena Catholic Church for construction of a larger, permanent church and a new school gym for the growing parish in Wichita, Kansas. The Rev. Dan Spexarth, pastor, said parishioners drive through the parking lot at “1 mile per hour” just so they can get a closer look at the projects taking shape. “It’s very exciting,’’ Spexarth said. The parish’s Out of Love for God campaign is funding the projects. The dynamic parish in northwest Wichita partnered with the Steier Group on that successful effort in 2018, raising more…

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What to do between capital campaigns

By Steier Tips

You’ve just finished a successful capital campaign. Time to celebrate! All that hard work has helped you get a long-awaited project off the ground. However, you knew this project was going to take more than one capital campaign to accomplish. You’ve raised enough to get the project started, but you have more pieces that are part of your vision. And your organization needs some time in between campaigns. What do you do in between campaigns to sustain your vision and put yourself in position for a successful follow-up effort? Here are a few ideas: Effectively follow up on the first…

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