Tagged: Donor Interaction

Maximize capital campaign giving with matching gifts

What if I told you that I could increase your fundraising by 10 percent, with very little effort? According to HEP Data, nearly one in 10 donors works for a company with a matching gift program. The trouble is that most donors don’t know it’s an option. For nonprofits and donors alike, the process of cultivating a matching gift can be a little mystifying, as the policies and paperwork vary from company to company. Taking… Read more »

Engage donors by telling your organization’s story

Dr. Seuss could tell a story. So can Stephen King. For me, Harper Lee remains at the top of my list of storytellers. I read “To Kill a Mockingbird” while in junior high school, and the story she told about racism still resonates more than 35 years later. Sharing a story can send a powerful message. Stories put social issues in perspective and give readers a call to action. Stories about overcoming tragedy inspire us…. Read more »

Don’t forget the thank you note

The importance of a well-written thank you note is arguably best defined in this comment by Dale Carnegie: “Writing a sincere thank you note is one of the professional skills that can make a lasting, favorable impression.” Acts of compassion must be recognized. No matter the size of the donation or sacrifice, people appreciate being thanked. They want to be reminded they are making a difference. And in today’s web-driven world, an email, text or… Read more »

Capital campaign philosophy: people give to people, especially people they know

Let’s face it: People typically don’t enjoy asking their friends, neighbors and coworkers for money. At the Steier Group, this approach to fundraising has led to hundreds of successful capital campaigns for our clients. Our clients know our capital campaign philosophy is based on two simple premises: People give to people they know People give when asked Sometimes, our clients shy away from using personal visits as the staple in their campaigns. They would rather… Read more »

Communicating success to donors cultivates stronger bonds

Raising large sums of money can be a strenuous process. There must be a focused investment of time and resources in order to communicate your needs to donors and ultimately secure a gift. Oftentimes, organizations get so caught up in securing the actual commitment that they neglect one of the most important steps in donor cultivation: communicating your success. Donors want specifics. They want to know how their gift is being used to further your… Read more »

Understanding donor motivation is key to fundraising success

In the fundraising world, the phrase “knowing your donors” goes well beyond remembering how many children they have, where they attended school and when they celebrate birthdays. Such biographical information, however, remains important. Be sure to send your donors cards on their birthdays and ask about their alma mater whenever you see them. The reality is, knowing your donors also means identifying where their passions lie. What causes do they support – and why. Determine… Read more »