Tagged: Donor Interaction

Steier Group research highlighted by Association of Fundraising Professionals

During the Steier Group’s 21-year history, one thing has always stood out as we have raised money for nonprofits across the country: People give more when asked in person. That personal touch is key to fundraising success. In October 2017, we published our findings of a two-year research project that explored this. Our findings more than backed this up. The Steier Group research found that donors, when asked in person, give 54 percent of their… Read more »

Capital campaign donor recognition opportunities

So, your campaign is a big hit. Your leaders and volunteers continue their hard work in securing gifts, donors are fulfilling commitments and an end-of-the campaign celebration is in the works. Now you can start planning that ribbon-cutting ceremony, right? Well, to quote former college football coach Lee Corso, “Not so fast my friend.” Before you can even begin to smile over your success, you must take time to recognize those responsible for putting you… Read more »

Capital campaign video can lead to fundraising success

What if I told you that fundraisers with video raise 70 percent more? That’s a big number – one that demands our attention. A capital campaign video is a strong way to convey a clear message and evoke passion about one’s cause. Most of our clients have found that the investment made in a professionally produced video is worth it. YouCaring, which assists organizations with online fundraising, states that fundraisers with videos raise 70 percent… Read more »

Memorable thank-you letters set your organization apart

If you want to properly thank a donor, take your template thank-you letter and toss it out. Instead, write a quick note from the heart that acknowledges the gift and gives your donor a reason to support your organization again. Your goal is to make your letter (and the gift) memorable. Here are some suggestions: The thank-you letter It’s a given that you need to include the basic gift documentation. Once you’ve done that, look… Read more »

Motivate donors by sharing your nonprofit’s success story

While your organization is dedicated to doing good in the community and serving a particular set of needs, it remains true that you also have another group to serve – your donors. Their continued generosity is what empowers you to fulfill your mission. How can you ensure that your donors will dedicate their resources to your organization, year after year? At its heart, this is a question of motivation. How can you motivate donors to… Read more »

Research demonstrates the value of personal visits to fundraising

For 20 years, the Steier Group has relied on data analytics to manage our successful campaigns. Our statistics show what we know from experience: People give more to religious and community organizations when they are asked in person for support. The Steier Group recently embarked on a major, two-year research project to quantify exactly how much more effective personal visits are than other solicitation methods. We tracked 51 campaigns and 22,757 donor decisions, analyzing the… Read more »