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Capital campaign strategy best practices - Steier Group

Don’t leave your staff out of capital campaign loop

By Steier Tips

The decision has been made, and it’s a big one: your organization will move forward with a capital campaign. These are exciting times, but your to-do list is about to grow considerably. First things first: Don’t forget your staff. Make sure employees, at every level, are notified first about this big decision. Don’t let them hear second-hand from a volunteer or donor. They deserve to hear this important news from you. Their buy-in and support are critical to the success of the campaign. Consider these additional suggestions: Meet personally with each employee. Share why you support the project. Make it…

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Calm should reign during challenging capital campaigns

By Steier Tips

Capital campaigns are often times of celebration in an organization’s history. The need for funding can mean the organization is growing, expanding, serving more and doing more. From the satisfaction of securing those first large gifts, to confirming key leaders, to publicly kicking off the effort and building excitement around the long-term vision, a campaign brings a community together in the spirit of stewardship, generosity and, ideally, sacrificial giving. There are times, however, when a capital campaign can be temporarily derailed by unforeseen circumstances: the departure of an executive director or development director; a general chair unwilling to support the…

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