Tagged: Capital Campaign Strategy

Nonprofits active on social media see higher donations

For nonprofits, social media presents a major opportunity. Nonprofits can share their stories, interact with supporters and donors, and have an impact on the daily life of their communities. As of 2019, Pew Research Center found that 72 percent of American adults are on social media. Facebook was most popular with 69 percent of adults using it. From that group, 74 percent said they use Facebook daily. Looking at those statistics, it should come as no surprise… Read more »

Strong capital campaigns follow storytelling structure

Facts don’t always speak for themselves. It may be obvious to your leadership that it’s time to update the HVAC system, address that longstanding debt or that your growing organization requires more space. But for your supporters to convene and push such projects to success, plain facts must be shared within the framework of a story. Fittingly, one of the most important pieces to any successful fundraising campaign is effective storytelling. All stories have a… Read more »

Three ways to steward a donor relationship

The holiday season is the perfect time to reflect on the past year. Your organization was likely blessed in countless ways over the last 12 months and you should recognize and acknowledge those blessings. It is especially important this time of year to maintain donor relationships by showing your appreciation. One of the biggest mistakes you can make is to assume donors know how their gift impacted your organization. It’s easy to fall into the trap… Read more »

How to incorporate Giving Tuesday into a capital campaign

A national or regional day of giving, such as Giving Tuesday, could seem to be at odds with a complex fundraising effort like a capital campaign. Devoting time and resources to one day of fundraising could take away focus and funds from a campaign. But that doesn’t have to be the case! With proper planning and clear communications, it’s possible to successfully incorporate Giving Tuesday or any day of giving into your capital campaign. At the Steier… Read more »

Building faith through stewardship

An artist’s rendering of St. Catherine of Siena Catholic Church’s completed campus, including new church building.

Every day, 100 workers descend on the campus of St. Catherine of Siena Catholic Church for construction of a larger, permanent church and a new school gym for the growing parish in Wichita, Kansas. The Rev. Dan Spexarth, pastor, said parishioners drive through the parking lot at “1 mile per hour” just so they can get a closer look at the projects taking shape. “It’s very exciting,’’ Spexarth said. The parish’s Out of Love for… Read more »

Power your capital campaign with wealth screening

Nonprofits planning a capital campaign can draw on plenty of effective tools to ensure success. There’s an essential one the Steier Group always recommends: wealth screening. Wealth screening is crucial because it helps nonprofits determine the capacity of donors to give. “Wealth screening provides our clients a tremendous advantage in a capital campaign,’’ said Matt Vuorela, Steier Group president. “We’ve seen countless examples of how wealth screening helps nonprofits not only meet but exceed their… Read more »