Developing your digital fundraising toolbox

Even if a comprehensive digital marketing platform isn’t right for your organization, there are many big and small ways you can increase the strength of your online fundraising efforts. Here are a few tips you can implement now to develop your digital fundraising toolbox: Online giving platform. If you do not currently have a way for donors to support you online, find one! The Steier Group has partnered with aware3 to provide a capital campaign… Read more »

Annual giving strategies that work

If you are looking for a fool-proof annual giving plan that works for every charitable organization, unfortunately it does not exist. Every nonprofit is unique in its mission and serves a specific community. While there is no one-size-fits-all approach, here are seven key annual giving strategies that work. 1. Pay attention to the calendar: Timing is important. What might work for one organization, might not work for yours. While the end of the year is… Read more »

Capital campaign donor recognition opportunities

So, your campaign is a big hit. Your leaders and volunteers continue their hard work in securing gifts, donors are fulfilling commitments and an end-of-the campaign celebration is in the works. Now you can start planning that ribbon-cutting ceremony, right? Well, to quote former college football coach Lee Corso, “Not so fast my friend.” Before you can even begin to smile over your success, you must take time to recognize those responsible for putting you… Read more »

Key strategies for a successful endowment campaign

The recent news of a $50 million gift to the University of St. Thomas’s new scholarship endowment initiative has a lot of executive directors thinking, “Is now the time to fund an endowment?” A healthy endowment is a boon to any size nonprofit and can ease the funding pressure of staff salaries, facilities or programs. Many development best practices that apply to any type of campaign also apply to an endowment campaign, but there are… Read more »

How to start a capital campaign

For most nonprofits, a capital campaign is the result of many months, if not years, of strategic planning and preparation. Typically, an organization has established some long-term goals and projects that are too large to be funded through normal operating revenue. Now, what are the next steps? How do I start a capital campaign? Here are the five key steps in transitioning from strategic planning to conducting a campaign: Identify your organization’s needs: Before moving… Read more »

Capital campaign video can lead to fundraising success

What if I told you that fundraisers with video raise 70 percent more? That’s a big number – one that demands our attention. A capital campaign video is a strong way to convey a clear message and evoke passion about one’s cause. Most of our clients have found that the investment made in a professionally produced video is worth it. YouCaring, which assists organizations with online fundraising, states that fundraisers with videos raise 70 percent… Read more »