At the Steier Group, we are often asked this question by school leaders: How do we get more alumni to give? It’s easy to think the answer to this question might be another big event – a volleyball tournament, golf scramble or downtown bar crawl. The photos look great. The energy is high. For a night, it feels like a win. But here’s the truth: unless those events are followed by personal connections, they’re just a moment, not a movement. Events alone rarely create lasting connection. Before you send out the “Register now!” emails, ask yourself: Do the same people…
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