Everyone likes to be part of a winning team. Be it sports or politics, we all want to support a winner. That attitude is alive in the fundraising world, too, as people like to know their investment is paying dividends. The payoff is delivered by seeing their nonprofit of choice continuing its mission. But, just as our favorite sports team doesn’t always win the big game, sometimes capital campaigns fail. It’s an unpleasant reality that CEOs, board members and donors occasionally must face. It can be avoided with proper planning. Why does an organization sometimes fall short of its campaign…
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Diocesan capital campaigns are challenging even when the goals have widespread support. When you’re raising money for a cathedral, the challenges can seem insurmountable. The Diocese of Knoxville, a young, vibrant and growing diocese, faced a major challenge: It lacked a true cathedral to call home. The need was obvious, but the benefits of a cathedral can be a difficult sell to those outside the cathedral parish. So how did 51 parishes dispersed across East Tennessee come together and raise more than $44 million? By listening to their pastors and parishioners, adjusting their plan, securing gifts from outside the diocese…
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