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Customized capital campaign best practices - Steier Group

Plan for the unplanned when creating a capital campaign strategy

By Steier Tips

The whistle blows and it’s halftime. The sideline reporter asks the coach headed to the locker room, “What adjustments do you need to make in the second half?” This same question applies when evaluating the progress of your capital campaign. The ability to adapt to changing circumstances can mean the difference between falling short or getting past the goal line. A CUSTOMIZED GAME PLAN There are foundational strategies that must be included in any game plan. Those include a well-thought-out case for support, a strong leadership team, an inside-out fundraising strategy and communications targeting your key audiences. HALFTIME ADJUSTMENTS “However…

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Tiered capital campaign goals lead to success

By Steier Tips

Everyone wants to associate with a winner. Whether rooting for a championship sports team or working on a successful capital campaign, people want to invest time and energy and make sacrifices for a champion. To ensure your organization is primed for success, make sure to conduct a campaign planning study prior to conducting a major fundraising effort. This allows your organization to set attainable capital campaign goals and come out a winner. But what happens when organizations are faced with projections that won’t allow them to meet all their needs? The key to success is setting a series of tiered…

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Is this the right time for a capital campaign?

By Steier Tips

It’s often the first question I am asked when I sit down with a potential client, “Jim, are we ready for a campaign?” The question, in theory, should be a straight forward “yes” or “no.” But as anyone who works in development knows, there are far more factors to be considered before you can make an educated answer. As you begin to consider the possibility of a capital campaign, do a quick inventory and ask yourself a few questions, but make sure you give honest answers. It’s a simple and quick exercise that will benefit you in the long run….

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