Tagged: Annual giving

Capital campaigns bolster annual giving programs

As Steier Group clients prepare to embark upon major capital campaigns, the fears that they express most often are related to increased workloads for their staff members and the worry that a campaign may negatively impact the organization’s annual giving program. At every development and fundraising conference I have attended during the past 25 years – and within the pages of every capital campaign book or manual I have ever read – experts claim that… Read more »

Keep a successful annual appeal separate from capital campaigns

Can you have too much of a good thing? When it comes to an annual appeal the answer is “yes.” The Steier Group works often with nonprofits that pushed too hard and too fast on their annual appeals. “Our annual appeal brings in great returns. Let’s make it into a campaign by increasing the goals and the amount we request. We will have even bigger success!” That’s usually how the thinking goes. Unfortunately for organizations… Read more »