I wish I could say that a capital campaign launch was as easy as 1-2-3 – meaning you have three easy steps to follow. The process contains more steps than that – and each is critical to your organization’s success. The first step is to determine the need for a capital campaign. Do you need to build an education center? Do you need to reduce debt or strengthen an endowment? Do you need support for operations? Notice the emphasis on “need.” We know from experience that donors prefer to fund needs rather than wants. Donors will support projects that are…
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