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June 2021

Track these important capital campaign metrics to find success

By Steier Tips
For many, only one metric points to capital campaign success – total funds raised. And that is clearly an important metric. But that doesn’t tell the whole story of capital campaign success. True success comes from maximizing your fundraising efforts and inspiring support from your entire community. Here are three important capital campaign metrics to track to ensure a successful capital campaign: Number of personal visits At the Steier Group, our fundraising approach has always focused on personal visits. That’s because our experience has shown personal visits to be the most fruitful fundraising tool. The personal touch of talking about…
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