To say that the events of 2020 flipped fundraising (and the world as a whole) on its head would be an understatement: millions sick, hundreds of thousands dead, cities and states locked down, churches and schools closed, economic struggles, millions more out of work. Some Catholic communities are suffering too. Mass attendance is down as parishes grapple with local restrictions and safety concerns. Offertory income is declining. In some extreme cases, operational shortfalls are causing Catholic schools to shut their doors permanently. All the while, pastors wonder if parishioners will ultimately return in the same numbers they did before the…
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The pandemic has created new challenges and changed the way Catholic organizations operate and raise money. At the Steier Group, we have seen the silver linings of this “new normal” and are helping our clients not merely survive this crisis but thrive through it. While the fundamentals of a capital campaign remain unchanged, the following are some of the positive developments we’ve experienced while working through the pandemic. RELATIONSHIPS Relationships are the heart of a healthy organization and the lifeblood of fundraising. Stay-at-home orders and physical distancing have forced us all to reimagine how to sustain relationships and how to…
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The global pandemic has brought uncertainly to every aspect of life. For Catholic parishes, concerns over the virus have negatively impacted Mass attendance, ministry participation and ultimately, the operating budget. But the decline in revenue doesn’t necessarily mean there’s a decline in affinity. In fact, many donors are more motivated than ever to help. Major donors repeatedly tell the Steier Group they are continuing to support the organizations that matter most to them. “You need to ask,” said Paul B. Bolus, a philanthropist in Alabama, during the Steier Group’s Donor Diagnosis live web forum. “You need to do it in…
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A physician was once seeing his patient, the principal of his high school alma mater. Asking how the school was doing, the principal shared they were trying to raise money to improve classroom technology. The doctor asked, “How much would that cost?” to which the principal replied, “We think around $50,000.” At the end of the appointment, the doctor offered to write the school a check to cover the full cost. Surprised, the principal asked, “Are you sure?” “My friend,” the doctor replied, “if someone says they want to give you $50,000, don’t ask them if they’re sure. And yes,…
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