Facts don’t always speak for themselves. It may be obvious to your leadership that it’s time to update the HVAC system, address that longstanding debt or that your growing organization requires more space. But for your supporters to convene and push such projects to success, plain facts must be shared within the framework of a story. Fittingly, one of the most important pieces to any successful fundraising campaign is effective storytelling. All stories have a beginning, a middle and an end. In the beginning, a problem arises. The middle of the story is finding the means to solve the problem,…
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