Raising money is not an easy task, especially when you have to raise a lot of it. Conducting a capital campaign successfully requires careful planning, lots of consultation, widespread buy-in, strong leadership, a clear vision, a transparent communication plan, and a reliable and energetic corps of volunteers. But the best strategy and mechanics for executing an effort of this magnitude won’t get you very far without an indispensable disposition to support it all: a positive attitude. “Believe you can and you’re halfway there,” Teddy Roosevelt once quipped. Put another way, believe you can’t and you’ll never make it. Capital campaigns…
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During the Steier Group's 21-year history, one thing has always stood out as we have raised money for nonprofits across the country: People give more when asked in person. That personal touch is key to fundraising success. In October 2017, we published our findings of a two-year research project that explored this. Our findings more than backed this up. The Steier Group research found that donors, when asked in person, give 54 percent of their requested amount. In comparison, donors gave 29 percent of the requested amount when approached by telephone and 33 percent when approached by mail. Now, this…
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