How does an abbey and prep school in Southern California have donors in more than 41 states and 11 countries? The case for support from Catholics and others living in Southern California is obvious — the Norbertine Fathers of St. Michael’s provide numerous services to the local community on a daily basis. But there are undoubtedly great nonprofits and religious organizations having an impact in each of those states and countries. So how did St. Michael’s grow this support from outside its obvious target area? In part through developing its advancement office’s skills in an emerging piece of the fundraising…
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Consisting of more than 50 priests and 35 seminarians studying for the priesthood, St. Michael’s Abbey in Silverado, California, is home to the Norbertines, who live a monastic common life of sung praises, regular prayer and community service – especially in education. “Our mission is to live a common life of liturgical prayer and religious observance in order to provide for the care of souls,” said the Very Rev. Chrysostom Baer, O. Praem., prior of St. Michael’s Abbey. “We bring Christ to God’s people by serving as priests in multiple ministries and cultivating in all whom we serve a love…
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Even if a comprehensive digital marketing platform isn’t right for your organization, there are many big and small ways you can increase the strength of your online fundraising efforts. Here are a few tips you can implement now to develop your digital fundraising toolbox: Online giving platform. If you do not currently have a way for donors to support you online, find one! The Steier Group has partnered with aware3 to provide a capital campaign online giving solution to clients. Use social media. If your organization does not have a social media presence, you are missing out on ways to…
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If you are looking for a fool-proof annual giving plan that works for every charitable organization, unfortunately it does not exist. Every nonprofit is unique in its mission and serves a specific community. While there is no one-size-fits-all approach, here are seven key annual giving strategies that work. 1. Pay attention to the calendar: Timing is important. What might work for one organization, might not work for yours. While the end of the year is always a key time to engage supporters, you should also consider the following: The school year calendar. Appeals from other organizations that your constituents might…
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