We’ve heard from so many nonprofit leaders that are struggling financially but are unsure if they can ask for support during such a challenging time. With that in mind, our next live forum will be addressing this important question: Asking in April – Can you fundraise during the COVID crisis?
Perhaps Francis Doyle said it best: “All we can do is invite people” to give. Only prospective donors can decide whether now is a good time to be asked – and to give, suggested Doyle, who is director of development for the Diocese of Hamilton. “Generosity keeps happening.”
During the live forum, the response, participants heard, was yes, you should be asking, but consider changing the focus on those requests for support. Some suggestions to consider when continuing to ask for support:
- Focus on mission over maintenance. Concentrate on what is needed to sustain your organization.
- Communicate like crazy.
- Focus on needs, not wants.
- Encourage participation. Focus on broad support, not large gifts at this point.
- And, “be not afraid.”
A final point shared with participants is to invite people – even in difficult times – to be part of something important.
During this stressful time, the Steier Group is here to help. Our COVID-19 Toolkit can serve as a resource guide for fundraising and supporting your supporters during this crisis. If you have questions or concerns, please don’t hesitate to contact me. We are happy to help be a resource as you consider the best way to fundraise through the current situation.