Giving Tuesday Now Email Templates


#GivingTuesdayNow, a worldwide, emergency response to the COVID-19 pandemic, is on May 5, 2020. Now is the time to inform your donors and supporters about this important day of giving and unity. The Steier Group has compiled Giving Tuesday Now Email Templates for you to use while implementing your communication plan for the big day.

If you need help with preparing for #GivingTuesdayNow, check out our toolkit for the latest resources.


Save the Date for Giving Tuesday Now Email Template

Subject line: Save the Date!                        
Preview text: Join us on May 5 for #GivingTuesdayNow, an emergency, worldwide day of giving and unity in response to the pandemic.
Purpose: Announce your Giving Tuesday Now campaign to your donor base. Let them know why the day is important and share your goals for the campaign.

{Insert salutation},

On May 5, 2020, as an emergency response to the unprecedented crisis caused by COVID-19, communities and nonprofits will participate in #GivingTuesdayNow, a global day of giving and unity.

Here at , we are facing challenges with {insert specific need here. Be honest and transparent.}

With your help, we will raise the funds we need to {describe in a few sentences how their contribution to #GivingTuesdayNow will be used.}

Now, more than ever, #GivingTuesdayNow is important to {name of organization} because it gives us the opportunity to continue fulfilling our mission of during this uncertain time.

Here are a few ways you can help us on May 5:

  • Donate and help us reach our goal. Every gift will help make an impact.
  • Spread the word about #GivingTuesdayNow with your friends.
  • Follow us on our social media channels.

Mark the date on your calendar and share this email with your friends!

{Signature}


One Week Before Email Template

Subject line: #GivingTuesdayNow is just one week away                        
Preview text: Here are our goals for #GivingTuesdayNow.
Purpose: Inform your potential donors about your specific Giving Tuesday Now plans and remind them to share your cause on social media and with their social circles.

{Insert salutation},

Join us in the spirt of giving next week during #GivingTuesdayNow, a global day of giving and unity in response to the unprecedented crisis caused by COVID-19.

Our goal is to raise {insert monetary goal}. Every dollar raised will be used to

Ways you can help us reach our goal:

  • Donate help us reach our goal. Every gift will help make an impact.
  • Share our #GivingTuesdayNow campaign with your family and friends. Invite them to join us, too.
  • Follow us on {social profile with link} and {social profile with link}.
  • Set a reminder on your calendar to make a donation to {insert organization name} on May 5, 2020.

One week left! Let’s make this day a success!

{Signature}


One Day Before Giving Tuesday Now Email Template

Subject line: Tomorrow’s the day!
Preview Text: Are you ready to join us on #GivingTuesdayNow?
Purpose: Remind prospective donors that the day to give is tomorrow.

{Insert Salutation},

It’s almost time for the world to come together for a day of giving and unity to support communities and nonprofits that have been impacted by COVID-19.

At , we are facing {insert challenge here} and every dollar raised tomorrow will help us {briefly describe what your Giving Tuesday Now funds will be used for.}

Here’s how you can help us reach our goal tomorrow:

  • Donate – every gift will help make an impact.
  • Share our Giving Tuesday Now campaign with your family and friends. Invite them to join us, too.
  • Follow us on {social profile with link} and {social profile with link}.

{Signature}


Morning Update Giving Tuesday Now Email Template

Subject line: Happy #GivingTuesdayNow!
Preview Text: The day of global giving and unity is finally here.
Purpose: Get people to donate immediately.

{Insert Salutation},

Happy #GivingTuesdayNow! Please help us reach our goal of {insert monetary goal}. All funds will be used to {briefly describe what your Giving Tuesday Now funds will be used for.}

You can donate here {insert link to your online giving portal}. Share this link with your family and friends to help spread the word.

We only have 24 hours to reach our goal. Can you help us?

{Signature}


Midday Update Giving Tuesday Now Email Template

Subject line: #GivingTuesdayNow Update
Preview Text: Giving Tuesday Now is going well so far, but we need your help!
Purpose: Remind people who may have forgotten or didn’t open the morning email.

{Insert Salutation},

Thanks to {insert number of donors}, we’ve reached {progress toward goal}. But the day’s not over yet!

We need your help to get to that last {amount needed to reach goal} in order to {briefly describe what your Giving Tuesday Now funds will be used for.}

Can we count you in?

Donate now {insert link to your online giving portal} and this link with your family and friends!

{Signature}


Evening Update Email Template

Subject line: A few hours left to push us over the finish line.
Preview Text: #GivingTuesdayNow is almost over, but we aren’t done yet!
Purpose: Last call for donations and sharing of your campaign.

{Insert Salutation},

There’s only a few hours let to reach {insert goal amount} so we can {briefly describe what your #GivingTuesdayNow funds will be used for.}

Will you help push us over the finish line?

Donate now and invite your family and friends to support .

{Signature}


Recap of Giving Tuesday Now Template

Subject line: We owe yesterday’s success to YOU!
Preview Text: Thanks to you, raised more than !
Purpose: Inform everyone how much you raised and the impact it will have on your organization.

{Insert Salutation},

Yesterday was a historic day of giving for {name of organization}. Thanks to you, in just 24 hours, we raised {amount raised} to {briefly describe what your Giving Tuesday Now funds will be used for.}

We couldn’t have done it without you. Thank you for your generosity.

{Signature}

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