Giving Tuesday Email Templates


GivingTuesday, a worldwide day of giving is on Dec. 1, 2020. Now is the time to inform your donors and supporters about this important day of giving and unity. The Steier Group has compiled Giving Tuesday Email Templates for you to use while implementing your communication plan for the big day.

If you need help with preparing for GivingTuesday, check out our toolkit for the latest resources.


Save the Date for Giving Tuesday Email Template

Subject line: Save the Date!
Preview text: Join us on Dec. 1 for GivingTuesday, a worldwide day of giving and unity.
Purpose: Announce your Giving Tuesday campaign to your donor base. Let them know why the day is important and share your goals for the campaign.

{Insert salutation},

On Dec. 1, 2020, communities and nonprofits will participate in GivingTuesday, a global day of giving and unity.

Here at {insert organization}, we are facing challenges with {insert specific need here. Be honest and transparent.}

With your help, we will raise the funds we need to {describe in a few sentences how their contribution to GivingTuesday will be used.}

Now, more than ever, GivingTuesday is important to {name of organization} because it gives us the opportunity to continue fulfilling our mission of during this challenging year.

Here are a few ways you can help us on Dec. 1:

  • Donate and help us reach our goal. Every gift will help make an impact.
  • Spread the word about GivingTuesday with your friends.
  • Follow us on our social media channels.

Mark the date on your calendar and share this email with your friends!

{Signature}


One Week Before Email Template

Subject line: GivingTuesday is just one week away
Preview text: Here are our goals for GivingTuesday.
Purpose: Inform your potential donors about your specific Giving Tuesday plans and remind them to share your cause on social media and with their social circles.

{Insert salutation},

Join us in the spirt of giving next week during GivingTuesday, a global day of giving and unity.

Our goal is to raise {insert monetary goal}. Every dollar raised will be used to

Ways you can help us reach our goal:

  • Donate help us reach our goal. Every gift will help make an impact.
  • Share our GivingTuesday campaign with your family and friends. Invite them to join us, too.
  • Follow us on {social profile with link} and {social profile with link}.
  • Set a reminder on your calendar to make a donation to {insert organization name} on May 5, 2020.

One week left! Let’s make this day a success!

{Signature}


One Day Before GivingTuesday Email Template

Subject line: Tomorrow’s the day!
Preview Text: Are you ready to join us on GivingTuesday?
Purpose: Remind prospective donors that the day to give is tomorrow.

{Insert Salutation},

It’s almost time for the world to come together for a day of giving and unity to support communities and nonprofits across the world.

At {insert organization}, we are facing {insert challenge here} and every dollar raised tomorrow will help us {briefly describe what your GivingTuesday funds will be used for.}

Here’s how you can help us reach our goal tomorrow:

  • Donate – every gift will help make an impact.
  • Share our GivingTuesday campaign with your family and friends. Invite them to join us, too.
  • Follow us on {social profile with link} and {social profile with link}.

{Signature}


Morning Update Giving Tuesday Email Template

Subject line: Happy GivingTuesday!
Preview Text: The day of global giving and unity is finally here.
Purpose: Get people to donate immediately.

{Insert Salutation},

Happy GivingTuesday! Please help us reach our goal of {insert monetary goal}. All funds will be used to {briefly describe what your GivingTuesday funds will be used for.}

You can donate here {insert link to your online giving portal}. Share this link with your family and friends to help spread the word.

We only have 24 hours to reach our goal. Can you help us?

{Signature}


Midday Update Giving Tuesday Email Template

Subject line: GivingTuesday Update
Preview Text: GivingTuesday is going well so far, but we need your help!
Purpose: Remind people who may have forgotten or didn’t open the morning email.

{Insert Salutation},

Thanks to {insert number of donors}, we’ve reached {progress toward goal}. But the day’s not over yet!

We need your help to get to that last {amount needed to reach goal} in order to {briefly describe what your GivingTuesday funds will be used for.}

Can we count you in?

Donate now {insert link to your online giving portal} and this link with your family and friends!

{Signature}


Evening Update Email Template

Subject line: A few hours left to push us over the finish line.
Preview Text: GivingTuesday is almost over, but we aren’t done yet!
Purpose: Last call for donations and sharing of your campaign.

{Insert Salutation},

There’s only a few hours let to reach {insert goal amount} so we can {briefly describe what your GivingTuesday funds will be used for.}

Will you help push us over the finish line?

Donate now and invite your family and friends to support .

{Signature}


Recap of Giving Tuesday Template

Subject line: We owe yesterday’s success to YOU!
Preview Text: Thanks to you {organization} raised more than {funds}!
Purpose: Inform everyone how much you raised and the impact it will have on your organization.

{Insert Salutation},

Yesterday was a historic day of giving for {name of organization}. Thanks to you, in just 24 hours, we raised {amount raised} to {briefly describe what your GivingTuesday funds will be used for.}

We couldn’t have done it without you. Thank you for your generosity.

{Signature}

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