THE CHALLENGE
The Diocese of Knoxville, one of the newest in the United States, is vibrant and growing. Founded in 1988, the number of Catholics in the diocese has more than doubled in the years since. During that time, the diocese has added 11 parishes and missions. But this growing diocese lacked a true place to call home – a cathedral.
THE VISION
The Home campaign would focus on the following objectives:
• Build a new cathedral
• Support parish needs
• Establish the Pope Francis Charitable Trust Fund
• Increase funds for Catholic education
• Fully fund priest retirement
THE SOLUTION
A comprehensive campaign planning study found significant support for a campaign from parishioners and clergy alike. But, outside of those attending the cathedral parish, there was limited enthusiasm for building the new cathedral. With this knowledge, the Steier Group designed a highly customized campaign that hit all the right notes with the Catholics of East Tennessee. This included communications materials that thoroughly laid out the campaign plan and explained the important role of the diocese and the value of a new cathedral to all parishioners. It also included a localized parish sharing formula that allowed donors to focus their dollars toward the needs they found most compelling. The plan worked beyond everyone’s expectations and the diocese has raised nearly double its projection.
“Of course, as with any capital campaign there were early questions. The Steier Group helped us overcome these concerns, helping us plan for and structure the campaign for success. Throughout the planning and pilot waves, the Steier Group adjusted--listening to feedback and customizing our approach. ”
John Deinhart, Director of Stewardship and Strategic Planning
Campaign Stats
The Steier Group’s unique, hands-on campaign management model, combined with our expert grant writers, award-winning designers and creative fundraising strategies, allowed us to exceed goal.
Goal
$
24000000Raised
$
45065460Percentage of Goal
188
%
A Customized Approach
We founded our firm on the belief that the best capital campaign is one that is customized and executed by one team, under one roof. When you hire the Steier Group, you eliminate the need to contract with additional vendors for services like copywriting, graphic design, grant writing, video production, website development or wealth screening. We reject the one-size-fits-all approach to fundraising and embrace every opportunity to design a capital campaign plan that will maximize our client’s fundraising potential.
Contact Steier Group today
You have a vision for the growth and success of your church, school or organization. Now it’s time to gather the generous, wholehearted support you need to make it happen. Contact Steier Group today to discuss the benefits of a customized capital campaign.
