Giving Tuesday Now Communication Plan


Prepare your Giving Tuesday Now communication plan in advance to allow for easier implementation.

The Steier Group has composed a suggested #GivingTuesdayNow communication plan to use in the run up to the day of giving on May 5, 2020. Make sure to use the free graphics created by GivingTuesday to inform your supporters.

Although it may seem tricky to ask for help during such a challenge, the Steier Group has found that donors are willing to help as they can. Remember, you are inviting them to support an organization they care about. If they are willing and able to support, they will.

The Steier Group will be updating our Giving Tuesday Now Toolkit with additional resources as the day of giving approaches.

Tuesday, April 21

Email blast

  • Email all donors to inform them what #GivingTuesdayNow is and that it will take place on May 5.
  • Consider using this Animoto video to explain #GivingTuesdayNow.

Website

  • Post #GivingTuesdayNow introduction and FAQ.

Social Media outlets

  • Advertise the link to the #GivingTuesdayNow information on the website.
  • Use the graphic supplied by Giving Tuesday to update your social media branding to alert donors to the day of giving.

Wednesday, April 22

Bulletin or Weekly Newsletter

  • Use the #GivingTuesdayNow FAQ as an insert or article.

Discuss goals

  • Organizational leadership should discuss goals for Giving Tuesday Now.
  • Be specific about your most urgent needs.
  • Set a monetary goal. The goal should be challenging, yet attainable.

Saturday, April 25

Pulpit announcement

  • While live streaming service, churches should provide a brief pulpit announcement regarding the organization’s participation in #GivingTuesdayNow on May 5.

Sunday, April 26

Pulpit announcement

Tuesday, April 28

Website

  • Share detailed information about the organization’s #GivingTuesdayNow financial goal and how the money raised will impact the organization.
  • Include information on how to donate to the organization online.

Social media outlets

  • Share detailed information about the organization’s #GivingTuesdayNow financial goal and how the money raised will impact the organization.
  • Include information on how to donate to the organization online.

Email blast

  • Share detailed information about the organization’s #GivingTuesdayNow financial goal and how the money raised will support the organization.
  • Include information on how to donate to the organization online.

Wednesday, April 29

Website, Facebook, Twitter, etc.

  • Post a video message from the pastor or CEO of the organization about the importance of participating in #GivingTuesdayNow and how the funds raised will positively impact the organization.

Email blast

  • Send a video message from the pastor or CEO of the organization about the importance of participating in #GivingTuesdayNow and how the funds raised will positively impact the organization.

Bulletin or Weekly Newsletter

  • Include an insert or article about the organization’s #GivingTuesdayNow financial goal, how the funds raised will impact the organization and how to donate online.

Thursday, April 30

Website, Facebook, Twitter, etc.

  • Repost information about the organization’s financial goal, what the organization will be able to accomplish with the money raised and information on how to donate online.

Email blast

  • Resend information about the organization’s financial goal, what the organization will be able to accomplish with the money raised and information on how to donate online.

Saturday, May 2

Pulpit announcement

  • Provide a brief pulpit announcement about #GivingTuesdayNow on May 5, the organization’s financial goal, how the funds raised will impact the organization and how to donate online.

Sunday, May 3

Pulpit announcement

  • Provide a brief pulpit announcement about #GivingTuesdayNow on May 5, the organization’s financial goal, how the funds raised will impact the organization and how to donate online.

Monday, May 4

Website, Facebook, Twitter, etc.

  • Share a post in the morning reminding donors there is only 24 hours until #GivingTuesdayNow starts.
  • Share a post in the afternoon reminding donors of the goal and how they can participate by donating online.

Email blast

  • Email donors to remind them that #GivingTuesdayNow starts in 24 hours and remind them of the goal and provide a link for them to donate online.

Tuesday, May 5

Website, Facebook, Twitter, etc.

  • Share a post to announce the start of #GivingTuesdayNow and include a link to donate online.
  • Share updates throughout the day with the amount raised and include a link to donate online.

Email blast

  • Send an email in the morning announcing the start of #GivingTuesdayNow and include a link to donate online.
  • Email updates throughout the day with the amount raised and include a link to donate online.

Wednesday, May 6

Email blast

  • Share an email blast with your donors thanking them for their participation. Update them with the total raised. If you hit your goal, make sure to celebrate. If you fell short, reiterate the needs and share your online giving link so that those who missed Giving Tuesday Now can still donate.

Thank donors

  • Send thank you notes to those who donated during this challenging time.
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