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In-kind support is just one way to fundraise outside the box

By January 5, 2016July 6th, 2022Steier Tips

Nonprofit organizations face the constant and ongoing challenge of raising dollars to fund their missions. Oftentimes, donors complain that they are approached too often or that nonprofits should look to other sources in order to obtain support. While those closest to your organization will always be the strongest givers, there may be other opportunities worth considering.

Most nonprofits have a list of vendors with whom they work on a weekly, monthly or annual basis. Approaching those vendors for occasional support is another good way to help your nonprofit. Typically, if the vendor wants to maintain a healthy business relationship, they will consider a gift to special events or capital projects. When approaching local businesses or vendors, be sure to emphasize the promotional benefits of a gift to your nonprofit by offering to publicize any gifts to your constituency.

Most donors contribute financially in order to help your nonprofit. But it’s important to remember that many of your supporters may have other ways to offer support. Gifts of equipment, furnishings, office supplies, computers, or food for important meetings and gatherings can positively impact the bottom line. A nonprofit should always consider what opportunities it has to secure in-kind contributions from constituents who are in a position to make a difference without writing a check.

Charitable foundations, themselves, are nonprofit organizations. They are typically managed by a group of trustees or directors and their purpose is to provide financial assistance to educational, religious or other nonprofit organizations serving the public good, primarily through the awarding of grants. Approaching foundations can be a complex undertaking, with many rules and protocols. The Steier Group has two full-time grant writers on its staff, who have secured nearly $40 million in grants for our clients over the past five years.

In its partnerships with nonprofits across the country, the Steier Group has a strong track record of identifying and approaching charitable foundations, seeking in-kind support for capital projects, and creating unique appeals to local businesses to help expand the donor pool and maximize fundraising.

I encourage you to contact me if you have any questions regarding best practices and the professional services of the Steier Group.