Skip to main content
Category

Steier Tips

Don’t leave your staff out of capital campaign loop

By Steier Tips

The decision has been made, and it’s a big one: your organization will move forward with a capital campaign. These are exciting times, but your to-do list is about to grow considerably. First things first: Don’t forget your staff. Make sure employees, at every level, are notified first about this big decision. Don’t let them hear second-hand from a volunteer or donor. They deserve to hear this important news from you. Their buy-in and support are critical to the success of the campaign. Consider these additional suggestions: Meet personally with each employee. Share why you support the project. Make it…

Read More

Calm should reign during challenging capital campaigns

By Steier Tips

Capital campaigns are often times of celebration in an organization’s history. The need for funding can mean the organization is growing, expanding, serving more and doing more. From the satisfaction of securing those first large gifts, to confirming key leaders, to publicly kicking off the effort and building excitement around the long-term vision, a campaign brings a community together in the spirit of stewardship, generosity and, ideally, sacrificial giving. There are times, however, when a capital campaign can be temporarily derailed by unforeseen circumstances: the departure of an executive director or development director; a general chair unwilling to support the…

Read More

Understanding donor motivation is key to fundraising success

By Steier Tips

In the fundraising world, the phrase “knowing your donors” goes well beyond remembering how many children they have, where they attended school and when they celebrate birthdays. Such biographical information, however, remains important. Be sure to send your donors cards on their birthdays and ask about their alma mater whenever you see them. The reality is, knowing your donors also means identifying where their passions lie. What causes do they support – and why. Determine what motivates them to give before you ask them to give. Experts identified five types of donor motivation that cause people to act: People like…

Read More

Don’t lose touch with donors during migration of snowbirds

By Steier Tips

As you are probably aware, the term “snowbird” refers to a northerner who moves to a warmer southern state during the winter months. The majority of the year they live in the area they consider home, but when the temperature dips, they relocate to a secondary residence to enjoy a milder winter. Generally, snowbirds begin their migration around the holidays and don’t return until late spring. Many organizations in colder climates have supporters that fall into this category, and it is imperative that you implement a plan for maintaining contact with them. Here are suggestions for keeping the lines of…

Read More

Reminders and best practices for end-of-year activities

By Steier Tips

Halloween has come and gone, and before you know it we will be completely immersed in the holidays and the end-of-year activities that come along with the season. Below are several end-of-year initiatives that you may want to consider implementing for your organization: THE IRA CHARITABLE ROLLOVER This provision was originally scheduled to expire Dec. 31, 2011, but Fiscal Cliff legislation included a two-year retroactive extension and will now expire at the end of this year, on Dec. 31, 2013. As a result you should consider contacting the older donors in your database. The requirements are: Must be 70.5 years…

Read More