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Major Gifts
Work Smarter, Not Harder
The significance of major gifts
has historically been expressed as the "80/20 Rule." In
other words, 20% of your donors are likely going to
contribute upwards of 80% of the amount of money you
raise in a fundraising campaign.
Numerous studies done in the last few years have
indicated a trend that is changing the "80/20 Rule." Today,
it is more common in a capital campaign to find that, in the
end, 95% of the funds raised (or more) are coming from
5% (or less) of the total number of donors to the effort.
Often times in campaigns, we are approached by the leadership
of our clients with a concern that we are spending too much
time focusing on the major donor prospects and that the other
donors are going to feel "less important." Certainly, all
donors to an effort are critical to the life of any nonprofit
organization. The major donors simply have the financial
potential to determine whether your campaign is going to raise
$5 million or $15 million. In a well-run, comprehensive capital
campaign, all donors will feel highly appreciated, whether they
are giving $500 or $500,000.
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Other Major Gifts articles:
Don't Vacation from Your Major Prospects
