Tagged: Fundraising Communications

What to do between capital campaigns

You’ve just finished a successful capital campaign. Time to celebrate! All that hard work has helped you get a long-awaited project off the ground. However, you knew this project was going to take more than one campaign to accomplish. You’ve raised enough to get the project started, but you have more pieces that are part of your vision. And your organization needs some time in between campaigns. What do you do in between campaigns to… Read more »

Capital campaign follow-up leads to even greater success

So, your campaign ends with great success. Your effort raised millions, meaning you can address your organization’s pressing needs. You mark the achievement with a donor/volunteer appreciation party, say goodbye to your fundraising counsel, close the door on the campaign and wait for the pledge payments to arrive. Scenarios like this play out in the nonprofit community all the time thanks to generous benefactors and dedicated volunteers. But while the sacrifice of donors and the… Read more »

Support from staff, volunteers critical to capital campaign success

At a recent 10k race, I looked around at the starting line and noticed how many people were there. Not just the runners stretching before the race. There were course marshals, volunteers, spectators and all the people associated with the event behind the scenes. I see a race like this as a great metaphor for running a capital campaign. Before toeing the starting line, many training miles must be run in preparation. By the time… Read more »

Major donor engagement is key to fundraising success

How well do you know your major donors? Your answer to that question is key to your organization’s chance for fundraising success, especially during a capital campaign. After 21 years of service and more than $2 billion raised for our clients, the Steier Group has learned that there are three critical success factors of a capital campaign: strong leadership at the CEO level, a compelling project vision and a dedicated volunteer force. Even when these… Read more »

Five tips for maximizing your year-end giving

The calendar turns to 2019 in a few weeks and wise directors of nonprofits are focused on making their year-end giving a smashing success. Ending the year on a strong note is important as research shows that 30 percent of annual giving occurs in December with 10 percent occurring in the final three days of the year. Many of your supporters have an incentive to give before the year ends for tax purposes. Looking over… Read more »

Positive attitude can go a long way in fundraising

Raising money is not an easy task, especially when you have to raise a lot of it. Conducting a capital campaign successfully requires careful planning, lots of consultation, widespread buy-in, strong leadership, a clear vision, a transparent communication plan, and a reliable and energetic corps of volunteers. But the best strategy and mechanics for executing an effort of this magnitude won’t get you very far without an indispensable disposition to support it all: a positive… Read more »