Tagged: Donor Interaction

Support from staff, volunteers critical to capital campaign success

At a recent 10k race, I looked around at the starting line and noticed how many people were there. Not just the runners stretching before the race. There were course marshals, volunteers, spectators and all the people associated with the event behind the scenes. I see a race like this as a great metaphor for running a capital campaign. Before toeing the starting line, many training miles must be run in preparation. By the time… Read more »

Five capital campaign mistakes and how to avoid them

If you’re like many of the nonprofits with which we partner at the Steier Group, it’s been several years – or possibly even several decades – since your last capital campaign. You may be wondering how to start a campaign in the first place. And certainly, you’re hoping to avoid any capital campaign mistakes that could derail your effort. Even the most well-meaning nonprofit CEOs and development directors can make mistakes when it comes to capital… Read more »

Major donor engagement is key to fundraising success

How well do you know your major donors? Your answer to that question is key to your organization’s chance for fundraising success, especially during a capital campaign. After 21 years of service and more than $2 billion raised for our clients, the Steier Group has learned that there are three critical success factors of a capital campaign: strong leadership at the CEO level, a compelling project vision and a dedicated volunteer force. Even when these… Read more »

Positive attitude can go a long way in fundraising

Raising money is not an easy task, especially when you have to raise a lot of it. Conducting a capital campaign successfully requires careful planning, lots of consultation, widespread buy-in, strong leadership, a clear vision, a transparent communication plan, and a reliable and energetic corps of volunteers. But the best strategy and mechanics for executing an effort of this magnitude won’t get you very far without an indispensable disposition to support it all: a positive… Read more »

Steier Group research highlighted by Association of Fundraising Professionals

During the Steier Group’s 21-year history, one thing has always stood out as we have raised money for nonprofits across the country: People give more when asked in person. That personal touch is key to fundraising success. In October 2017, we published our findings of a two-year research project that explored this. Our findings more than backed this up. The Steier Group research found that donors, when asked in person, give 54 percent of their… Read more »

Capital campaign donor recognition opportunities

So, your campaign is a big hit. Your leaders and volunteers continue their hard work in securing gifts, donors are fulfilling commitments and an end-of-the campaign celebration is in the works. Now you can start planning that ribbon-cutting ceremony, right? Well, to quote former college football coach Lee Corso, “Not so fast my friend.” Before you can even begin to smile over your success, you must take time to recognize those responsible for putting you… Read more »