Capital campaign strategy best practices - Steier Group

It typically starts something like this: Campaign leaders are talking strategy with their campaign manager about how to raise the necessary funds to meet their goal, when someone asks: “How many – take your pick: parishioners, members, donors – do we have?” Followed by: “How much money do we need to meet our goal?” Next comes a moment of silence as the person who started the conversation does some quick division. “That means if we asked everyone to give – fill in the amount – we would reach our goal.” If only it was that simple. For the past 19…

Nonprofit organizations face the constant and ongoing challenge of raising dollars to fund their missions. Oftentimes, donors complain that they are approached too often or that nonprofits should look to other sources in order to obtain support. While those closest to your organization will always be the strongest givers, there may be other opportunities worth considering. LOCAL BUSINESSES AND VENDORS Most nonprofits have a list of vendors with whom they work on a weekly, monthly or annual basis. Approaching those vendors for occasional support is another good way to help your nonprofit. Typically, if the vendor wants to maintain a…

Throughout history, successful armies have received wise leadership from their generals who coordinate positions and strategies, working to win a war. However, while an army’s leaders may spend hours discerning, studying and calculating before making a decision, it’s the frontline troops who put a plan into action. When reviewing the organizational structure of your campaign, you may consider your volunteer team in the same light. A pastor, CEO or president represents the five-star general, while the volunteer team serves as the troops, the foot soldiers responsible for enacting campaign strategy. And just as a successful army requires dependable troops so…