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Steier Tips
Strategies for Success
Part 5: Communications—The Importance of Communicating Your Campaign Message
Raising money for your organization is only part of a successful capital campaign effort. In order to further the organization’s mission with potential donors and with the community, your organization must implement a successful and comprehensive communications strategy.
The following tools are often used as primary communication vehicles:
• Brochure
• Case Statement
The following tools are some samples of secondary communication vehicles that are frequently utilized:
• Newsletter Articles
• Special Events
• Campaign Video/DVD
• Campaign posters/thermometers
• Speakers
• News releases and interviews with various media outlets
• Advertisements in pertinent publications
• Campaign correspondence, pledge cards, invitations, volunteer reports, etc.
• Website
• Tours
In order to maximize your opportunities for success, you must develop consistent, multiple “touches” with your audience over a defined period of time. It is imperative that your prospects are well-informed regarding the plans and vision of the effort. With a heightened awareness and understanding of the needs, prospects will be more motivated to support the effort with their time and financial support.
A well-planned and well-executed communications strategy done in concert with your fundraising effort will ensure that your organization is positioned for success.
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Other Steier Tips articles:
Ask Amounts
Creative Campaigning
Getting Read
Development Doldrums
Getting to Goal
Selling the Mission
Preparing for the Feasibility Study
Volunteer Involvement
Striking Out in a Campaign
New Year's Resolution
Preparing for Campaigns
Past Donors
Strategies for Success: Job Descriptions
Strategies for Success: Leadership Recruitment
Strategies for Success: Successful Donor Evaluations
Strategies for Success: Solicitation Training
Strategies for Success: Efficient and Effective Databases
Strategies for Success: Thanking Your Volunteers and Donors
Tax Provision a Great Benefit for Donors
"Challenge" Your Campaign
Hosted Events in Capital Campaigns
Are You Ready for a Capital Campaign?
Strategies for Success: The Tortoise and the Hare
The Importance of Personally Visiting Foundations
Make Summer Special
Post Campaign Strategy
Continuous Cultivation
Staying in Front of "Seasonal" Donors
Assessing Your Organization's Year-End Giving Program
Differences Between Development Audit and Capital Campaign
Identifying the Right Leaders
Campaign Communications
Assessing Your Organization's Campaign Readiness
Recruiting and Training Volunteers
The Magic Words
Donor Evaluation - Setting the Request Amount
Consistency in your Development Efforts
Keeping Your Donors Involved
Keeping the Excitement Alive
The Ask
The Importance of Hosted Events
Back to the Future
The Internet: Taking Advantage of the New Normal
The Importance of Recognizing Your Donors
Getting Off to a Good Start: The Importance of the Feasibility Study
Volunteer Training
Return to Development Advice page
