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Major Gifts
Restricted vs. Unrestricted Gifts
Every nonprofit organization about to embark
on a major capital effort must first look inward
to examine the short- and long-term needs of the
organization. After this examination, it will need
to conduct a feasibility study to gauge the level of
support from its donors, in addition to prioritizing
the projects it identified in the assessment process.
After reviewing the results of this study, the
nonprofi t then is in position to put together its case
for support, which will then be put in front of its
constituents in the form of a campaign.
In order for you, as a nonprofit, to accomplish as
much of your strategic plan as possible, it is best to
put your entire case in front of your donors, asking
them to contribute to the overall effort. If a donor
wants to restrict their gift, they will tell you! But
most of the time, donors believe that you, as the
leadership of the nonprofit, are in the best position
to determine where the dollars should go.
In order to avoid under-funding several components
of your effort and being unable to address many of
your needs, always put your entire case in front of
your donors and leave it to them to restrict the gifts
that they make, if they so choose. This will allow
you to exercise executive control over the success of
your campaign.
Other Major Gifts articles:
Don't Vacation from Your Major Prospects
