The Steier Group strongly recommends conducting a comprehensive feasibility study before embarking on a capital campaign. A feasibility study is a development tool used to determine how much money an organization can raise for a specific purpose, as well as identify leaders and volunteers, all while testing your initial case. The Steier Group conducts personal interviews with your organization’s top donors and surveys all remaining constituents using both direct mail and online surveys. From this study we present recommendations regarding the success and structure of a potential campaign.