Major Gifts

Major Donors and Strategic Planning

Perhaps the most effective way to turn "potential major donors" into "actual major donors" is by providing meaningful involvement for these key individuals in your planning process.

Many organizations can easily identify a list of prospects who have the potential to make a major gift. The challenging task is creating a list of major prospects who have the "willingness" to make a major gift to your organization. By inviting these major prospects to become not only board members, but also key players in your strategic planning process, you will lay the foundation of a lasting relationship with the donor, and provide the donor with a reason to invest in you.

Major prospects, who become vested in your dreams and who take ownership of your future, are much more likely to make the "lifetime gift" when you conduct the solicitation.

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