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Major Gifts

The following Major Gifts articles were written by Mike Findley, president.






Don't Vacation From Your Major Prospects

Often times, late summer presents a unique opportunity to spend some quality time with your major givers. Whether it’s school reunion or a holiday picnic, the waning days of summer time can provide you with a chance to really do some valuable cultivation during what is for many, the slowest time of the year.

Many major donors fall under the category of "snow birds," which can make them very inaccessible during a large part of the year. However, these individuals often will return home for the summer months to be with family and relax. When this opportunity presents itself, consider the following:

Invite prospects to your facility for a tour and lunch.

Host a major prospect cocktail party in your new gathering space or where you hope to build it!

Set up a visit to the donor's home just to say "thank you."

Whatever your plans are for the final months of summer, take advantage of this time to further educate and cultivate your major gift prospects. You'll be glad you did.

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Other Major Gifts articles:

Do You Know Where Your Major Prospects Are?
Inside-Out Fundraising
Major Donors and Strategic Planning
Recruiting the Right Volunteers
The Genetics of Major Donors
Year-End Gifts—Fact or Fiction
Work Smarter, Not Harder
The Waiting Game
Two is Better Than One
The Dual Ask
Centralized Communication
Why Donors Stop Giving
Restricted vs. Unrestricted Gifts
Donor Ownership

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