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Major Gifts
Centralized Communication
Most of you, if not all of you, as development
professionals have either been involved with, or are
familiar, to some degree, with the following
fundraising disaster:
The annual fund director solicits a major donor for a
significant gift to the annual fund – let's say
$10,000. Unbeknownst to the annual fund director,
the executive director, school president or pastor had
been cultivating this donor in anticipation of soliciting
a $3 million gift to name and build a new multipurpose
facility. Because of this miscommunication,
the campaign will now struggle to reach goal and may likely come up
short without any other prospects in this category.
The solution to this problem is very simple but often overlooked. It is
coordinated development efforts – centralized communication. Consider
having quarterly meetings with all of your development people and create one
"calendar of activities" that will give you reason to discuss your individual
efforts. This way you can avoid the aforementioned situation and succeed in
all of your development programs.
E-mail this article to a friend
Other Major Gifts articles:
Don't Vacation from Your Major Prospects
