Campaign Components

Job Descriptions

When asked to serve in a campaign position, prospective volunteers commonly ask five questions. A job description is an effective tool to address these questions and enlist campaign volunteers. Consider documenting the following elements into each chair or committee job description:

• Define each job they will have to do. Possible campaign responsibilities may include strategic planning, prospect identification and evaluation, volunteer recruitment and solicitations.

• Outline when their duties will occur. For example, note that their solicitations will occur from April to May.

• Include the number of meetings they will be asked to attend.

• Inform them of their responsibility to be good ambassadors of your mission and to publicly support the goals of the campaign.

• State their responsibility to make a financial pledge early in the effort.

There are obviously many other items that can be included in the job description but focusing on these five elements will clearly focus you and your volunteers on their primary responsibilities.

A job description is also an effective tool to understand how to manage a volunteer. It is important to remain flexible as to what a volunteer is willing to do. Many times the prospect is willing to assist if there is flexibility with the position. By reaching an agreement, you and the volunteer will have a clear understanding of the expectations.

By securing the appropriate volunteers, you will have assembled a team that will provide strategic guidance to your effort and also possess relationships to help solicit prospective donors.

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